A standard footlong which just a few years ago cost $5 now can run you between $6-$8 after tax. That is without premium toppings like Bacon or Guacamole, without making it a meal and not even accounting for the higher-end subs on the menu (like the cheesesteak).
In fact in this day and age Subway is little more than a low quality deli, offering little differentiation within its pricing from that of a more traditional deli offering vastly superior product than Subway was ever designed to offer; much less what they offer now. In fact many times you can get a sandwich CHEAPER at one of these great deli's than you can at the mammoth chain.
I should probably provide some background on my Subway eating experience. You see if Jared had not been in place before hand I very likely could've been the poster child for the brand (massive weight loss aside as I've never struggled with my weight). I ate Subway I would say on average 4-12X a week for a good 10+ years of my life. From my pre-teen years until my mid 20s, subway was an essential part of my regular diet.
Then right around the time the company began switching around the way they made their bread, I realized that the product simply was not enjoyable anymore. And I hadn't simply lost my taste for it, in fact to this day I'd very much like to enjoy it again as it still is incredibly available just about anyplace you go. But it simply does not have the same flavor it used to.
Compounding the issue of course is the price increase; this is what has really driven me away. As an avid follower of the principles taught by financial coach Dave Ramsey, I stick to a firm and intentionally laid out budget each and every month. So I know how much I have to spend on lunch/dinner money ($240 per month). So if subway still afforded me the chance to get a $3 six-inch or $5 footlong as was the case until recently, even with the drop in flavor I would still go there simply as a change-up from my current most popular stop, the NYC food trucks.
The loss of Subway as an option for dining for this veteran of the footlong has taken some getting used to. But I have adjusted, and until they do the same, I do not see myself returning again for some time.
What are your thoughts has Subway lost its valuable and flavor? Why? Why not?
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